It can empower employees to share company messaging. One of the best ways to do that is by making use of your employees. With clear guidelines, companies can help ensure that their employees understand how to use social media to promote the brand. By having employees share company messaging that has already been pre-approved, then this can definitely help in reducing the risks to your company and ensure that all the shared information is accurate and on-brand.
The groundwork for your social media policy The first step would be to gather your team. A social media policy cannot just be written by one person alone. All you have to do is know the kind of information your staff needs to have in order to respond appropriately on social media should a crisis occur.
Social media changes every day. When writing your policy, it should focus on the bigger picture. Basically, who does what, a general overview what these people are supposed to do, and why these people are doing the job that they are tasked with?
These should include privacy, photo consent, Internet usage, cell phone usage, and much more. You can reference all of these in your social media policy. All you have to do is take note of any differences in the application that may be necessary for social media. This will help you make a policy that should cover just about everything regarding how an employee should behave online through different methods.
If possible, lay out explicit types of behavior that you will not tolerate. Doing this will ensure that your employees think twice before posting whatever information about the company that they would like to share with the public.
The first one should be for your employees using social media for their job and the second one for how your employees use social media in their personal lives. The first policy should be more focused on job-related activities such as articulating the roles and responsibilities or what internal and external policies that the employee must comply with.
The second policy mostly focuses on what your employees can and cannot say online regarding your business. There are some organizations such as those involved with the military or health care that will want to be very specific about what their employees can share online.
Ask a lawyer to review your policy. Legal advice is critical. However, you have to remember that legal advice will never come cheap. Make sure that your social media policy is reviewed at least every six months.
Allow everyone to review the policy separately and together. Privacy Policy Template business. It can also minimize the number of returns your company receives as well as ensure that your customers keep coming back to do business with you. Use plain English when writing the return policy. Using legal language that can only be deciphered through legal counsel will just end up confusing your customers. The design brief is a vital communication tool for any creative project as it is a foundation for the entire project.
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